Before you start creating a story, you should define your company’s identity. The Identity Prism presented by Päivi Hanni-Vaara is a useful tool to make it. The next step is to create a core story. Anja Thonhaugen describes a 3-step process of creating a core story based on the method developed by Simen Johannessen (Geelmuyden Kiese). From the Business Story part, you will get to know the importance of business storytelling and how to start creating a story based on Elina Stoor’s (StooriTeller) method. Finally, you will see an example of attractive video content created by Lapland UAS’s tourism students.