In this project we have designed and implemented digital pilots as examples of tools for creating interactive digital content as part of storytelling and cultural heritage. Eye-tracking is an excellent tool to analyze customer behavior and improve a company’s marketing tactics. Yrjö Koskenniemi presents the case of using eye-tracking at the MyStory workshop and the results. The virtual showroom is an example of how regional tourism can be promoted by collecting different content into one single gallery. Get to know tools, with which you can create a 360 environment and try out the App developed in the project.