Values-based messaging (VBM) is a great tool to help your audience to understand and identify with your brand values. To do so, your communication needs to fulfill the three C's of great brand messaging:

★ Clear (highlights your values and how they align with your target audience's needs)

★ Captivating (engages your audience emotionally)

★ Consistent (communicating the same core message across all channels)

An easy way to achieve this is to create a company core story and use it as the starting point for all your communication. The 3-step process described below has been developed by Simen Johannessen Geelmuyden Kiese and shared here with their permission.

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